The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply

It is the service we are not obliged to give that people value most.

In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's point of view.

Do not primarily train men to work. Train them to serve willingly and intelligently.

The disciplined are free.

Every great business is built on friendship.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.