Theory is splendid but until put into practice, it is valueless.

The public is not greatly interested in saving a little money on a purchase at the expense of service.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

The Golden Rule finds no limit of application in business.

As a rule, we find what we look for; we achieve what we get ready for.

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.