I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.

Success in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.

The public is not greatly interested in saving a little money on a purchase at the expense of service.

In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's point of view.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.