Success in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.

Responsibility is always a sign of trust.

Success will always be measured by the extent to which we serve the buying public.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.

The Golden Rule finds no limit of application in business.

The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.