Our very living is selling. We are all salespeople.

It is the service we are not obliged to give that people value most.

As a rule, we find what we look for; we achieve what we get ready for.

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.

It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.