Our very living is selling. We are all salespeople.

I will have no man work for me who has not the capacity to become a partner.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

Intelligence is the effort to do the best you can at your particular job; the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.

In every man s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires.

The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.

Success will always be measured by the extent to which we serve the buying public.