The public is not greatly interested in saving a little money on a purchase at the expense of service.

I believe a man is better anchored who has a belief in the Supreme Being.

Courteous treatment will make a customer a walking advertisement.

How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.

They serve best who give most of themselves. Self is forgotten by the one who serves, for such a one rejoices to see success coming to others through his or her efforts.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.