The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

No serious-minded man should have time for the mediocre in any phase of his living.

It is always the start that requires the greatest effort.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Exchange ideas frequently.