A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash PenneyA store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
James Cash PenneyNo serious-minded man should have time for the mediocre in any phase of his living.
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash Penney