The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.

Theory is splendid but until put into practice, it is valueless.

Courteous treatment will make a customer a walking advertisement.

Do not primarily train men to work. Train them to serve willingly and intelligently.

Every man must decide for himself whether he shall master his world or be mastered by it.

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

Too many would-be executives are slaves of routine.