A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
James Cash PenneyI believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash Penney