An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.

As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.

You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.

Tell people what specific action to take.

The greatest determinant of greatness is going to be our ability to collaborate with others who have pieces of the puzzle we don't.

Innovation basically involves making obsolete that which you did before.

Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.