Make your marketing so useful people would pay you for it.
Content pays an ongoing information annuity that other forms of marketing simply do not.
In social media marketing, average is no longer adequate.
When brands talk about themselves in real time, it’s just boring faster.
The goal of social media is to turn customers into a volunteer marketing army
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'