When brands talk about themselves in real time, it’s just boring faster.
Social media doesn’t create negativity, it uncovers it.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
True influence drives action, not just awareness.
A lot of companies are still using social as the world’s shortest press release.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.