In 2012, 40 of the top companies to work for were also among the top companies in social media.
The difference between Selling and Helping is just two letters.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Social media is an ingredient, not an entree.
In social media marketing, average is no longer adequate.
If you help someone, you may create a customer for life.