If you help someone, you may create a customer for life.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Make your marketing so useful people would pay you for it.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.