Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
The future of marketing isn't big data, it's big understanding.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
In social media marketing, average is no longer adequate.
Text is the gateway drug to real time marketing.
People check their phone an average of 110x a day.