Give away everything you know, one bite at a time.

If your competitors start copying you then you are doing something right!

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

The goal is not to be good at social media, the goal is to be good at business because of social media.

We are surrounded by data, but starved for insights.

Worry more about being social, and worry less about doing social media