Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Content is the emotional and informational bridge between commerce and consumer.
True advocacy is born from culture, not technology or marketing.
Social media doesn’t create negativity, it uncovers it.
When brands talk about themselves in real time, it’s just boring faster.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.