Give away everything you know, one bite at a time.

When brands talk about themselves in real time, it’s just boring faster.

Everything ultimately comes down to trust.

Social media is an ingredient, not an entree.

There is a very fine line between listening and stalking.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Focus On How To Be Social, Not On How To Do Social.