The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

We are surrounded by data, but starved for insights.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

You have to understand not just what your customers need, but how and where they prefer to access information.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

True influence drives action, not just awareness.