Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Content that helps is superior to content that sells.
95% of millennials say their friends are the most credible source of product information.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
True influence drives action, not just awareness.