In 2012, 40 of the top companies to work for were also among the top companies in social media.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

You have to understand not just what your customers need, but how and where they prefer to access information.

Stop trying to be amazing and start being useful.

You must market your marketing.

People check their phone an average of 110x a day.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"