Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Everything ultimately comes down to trust.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
The entirety of the world's knowledge is in your pants right now.
If you create Youtility, your customers will keep you close.