If you create Youtility, your customers will keep you close.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Content is the emotional and informational bridge between commerce and consumer.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Social media is the ultimate canary in the coal mine
True advocacy is born from culture, not technology or marketing.