There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
You must fight social media fire with social media water.
We are surrounded by data, but starved for insights.
Content is the fire. Social media is the gasoline.
Social media allows big companies to act small again.
Passion is the gasoline of social media.