Social media is about people, not logos.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Facebook Fan Pages are email newsletters with smaller pictures.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.