Social media is about people, not logos.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Passion is the gasoline of social media.

Every company is its own TV station, magazine, and newspaper.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Content is fire and social media is gasoline.