Social media is about people, not logos.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
If you help someone, you may create a customer for life.
A lot of companies are still using social as the world’s shortest press release.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.