Passion is the gasoline of social media.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

The difference between Selling and Helping is just two letters.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

If you create Youtility, your customers will keep you close.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.