Passion is the gasoline of social media.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

In social media marketing, average is no longer adequate.

If your competitors start copying you then you are doing something right!