The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
The goal of social media is to turn customers into a volunteer marketing army
People check their phone an average of 110x a day.
Social media is an ingredient, not an entree.
Give away everything you know, one bite at a time.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.