The entirety of the world's knowledge is in your pants right now.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
The biggest benefit of doing an interview podcast is the relationships you build.
95% of millennials say their friends are the most credible source of product information.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.