If your competitors start copying you then you are doing something right!

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

95% of millennials say their friends are the most credible source of product information.

We are surrounded by data, but starved for insights.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Everyone says social media is a unicorn, but maybe it’s just a horse?