People check their phone an average of 110x a day.
There is a very fine line between listening and stalking.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Customers are ninjas now. They are stealthily evaluating you right under your nose.