Stop trying to be amazing and start being useful.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

When brands talk about themselves in real time, it’s just boring faster.

Social media is about people, not logos.

Content is fire and social media is gasoline.