Text is the gateway drug to real time marketing.
When brands talk about themselves in real time, it’s just boring faster.
Content pays an ongoing information annuity that other forms of marketing simply do not.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Stop creating reports, and start creating understanding.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.