Focus On How To Be Social, Not On How To Do Social.
Content is the emotional and informational bridge between commerce and consumer.
You must fight social media fire with social media water.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
When brands talk about themselves in real time, it’s just boring faster.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'