Smart marketing is about help not hype.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Social media doesn’t create negativity, it uncovers it.
95% of millennials say their friends are the most credible source of product information.
Social media allows big companies to act small again.