The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
If your competitors start copying you then you are doing something right!
You have to understand not just what your customers need, but how and where they prefer to access information.
Passion is the gasoline of social media.
Content is the fire. Social media is the gasoline.
Every company is its own TV station, magazine, and newspaper.