Passion is the gasoline of social media.
The goal is not to be good at social media, the goal is to be good at business because of social media.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Social media allows big companies to act small again.
The future of marketing isn't big data, it's big understanding.
In social media marketing, average is no longer adequate.