95% of millennials say their friends are the most credible source of product information.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
The goal of social media is to turn customers into a volunteer marketing army
Content that helps is superior to content that sells.
True influence drives action, not just awareness.