There is a very fine line between listening and stalking.
If you create Youtility, your customers will keep you close.
Social media doesn’t create negativity, it uncovers it.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Content that helps is superior to content that sells.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.