The entirety of the world's knowledge is in your pants right now.
True advocacy is born from culture, not technology or marketing.
Everyone says social media is a unicorn, but maybe it’s just a horse?
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Social media is an ingredient, not an entree.
You have to understand not just what your customers need, but how and where they prefer to access information.