Text is the gateway drug to real time marketing.
Worry more about being social, and worry less about doing social media
The goal is not to be good at social media, the goal is to be good at business because of social media.
Make your marketing so useful people would pay you for it.
Everyone says social media is a unicorn, but maybe it’s just a horse?
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.