95% of millennials say their friends are the most credible source of product information.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Text is the gateway drug to real time marketing.

The goal is not to be good at social media, the goal is to be good at business because of social media.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Social media allows big companies to act small again.

True influence drives action, not just awareness.