95% of millennials say their friends are the most credible source of product information.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Social media allows big companies to act small again.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Give away everything you know, one bite at a time.

Social media is about people, not logos.