If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

The difference between Selling and Helping is just two letters.

You must fight social media fire with social media water.

Content is fire and social media is gasoline.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.