If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Activate your fans, don’t just collect them like baseball cards.

Passion is the gasoline of social media.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

When brands talk about themselves in real time, it’s just boring faster.

You must fight social media fire with social media water.