If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

True influence drives action, not just awareness.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

You must market your marketing.

Every company is its own TV station, magazine, and newspaper.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

If your competitors start copying you then you are doing something right!