If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Give yourself permission to make the story bigger.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Content is fire and social media is gasoline.

Social media doesn’t create negativity, it uncovers it.

The difference between Selling and Helping is just two letters.