If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Give yourself permission to make the story bigger.

Social media is about people, not logos.

People check their phone an average of 110x a day.

Never build your content ship on rented land.

Stop creating reports, and start creating understanding.