If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

There is a very fine line between listening and stalking.

Social media is about people, not logos.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Activate your fans, don’t just collect them like baseball cards.

Never build your content ship on rented land.

We are surrounded by data, but starved for insights.