If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Content is fire and social media is gasoline.

Content pays an ongoing information annuity that other forms of marketing simply do not.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

A lot of companies are still using social as the world’s shortest press release.