If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Every company is its own TV station, magazine, and newspaper.

Activate your fans, don’t just collect them like baseball cards.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Passion is the gasoline of social media.

There is a very fine line between listening and stalking.