If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

A lot of companies are still using social as the world’s shortest press release.

Give away everything you know, one bite at a time.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.