Social media changes the relationship between companies and customers from master and servant, to peer to peer.
The biggest benefit of doing an interview podcast is the relationships you build.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
True advocacy is born from culture, not technology or marketing.
People check their phone an average of 110x a day.
We are surrounded by data, but starved for insights.