People check their phone an average of 110x a day.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
We are surrounded by data, but starved for insights.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Social media doesn’t create negativity, it uncovers it.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.