Social media is an ingredient, not an entree.
Stop trying to be amazing and start being useful.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
We are surrounded by data, but starved for insights.
A lot of companies are still using social as the world’s shortest press release.