Everything ultimately comes down to trust.
We are surrounded by data, but starved for insights.
The goal of social media is to turn customers into a volunteer marketing army
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Social media is the ultimate canary in the coal mine
People check their phone an average of 110x a day.