You must market your marketing.

Give away everything you know, one bite at a time.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.