95% of millennials say their friends are the most credible source of product information.
Activate your fans, don’t just collect them like baseball cards.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Facebook Fan Pages are email newsletters with smaller pictures.
The goal of social media is to turn customers into a volunteer marketing army
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.