No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

In social media marketing, average is no longer adequate.

Everyone says social media is a unicorn, but maybe it’s just a horse?

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.