No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Make your marketing so useful people would pay you for it.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Passion is the gasoline of social media.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

The goal of social media is to turn customers into a volunteer marketing army

Content is the fire. Social media is the gasoline.