The difference between Selling and Helping is just two letters.
Content is the fire. Social media is the gasoline.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
There is a very fine line between listening and stalking.
95% of millennials say their friends are the most credible source of product information.