Customers are ninjas now. They are stealthily evaluating you right under your nose.
True influence drives action, not just awareness.
95% of millennials say their friends are the most credible source of product information.
Social media doesn’t create negativity, it uncovers it.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Social media is the ultimate canary in the coal mine