No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

If you create Youtility, your customers will keep you close.

Give away everything you know, one bite at a time.

Give yourself permission to make the story bigger.

Worry more about being social, and worry less about doing social media

Content that helps is superior to content that sells.

Activate your fans, don’t just collect them like baseball cards.