If you create Youtility, your customers will keep you close.

The goal of social media is to turn customers into a volunteer marketing army

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

When brands talk about themselves in real time, it’s just boring faster.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.