Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
If your competitors start copying you then you are doing something right!
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Give away everything you know, one bite at a time.
Every company is its own TV station, magazine, and newspaper.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.