Give away everything you know, one bite at a time.
Activate your fans, don’t just collect them like baseball cards.
Every company is its own TV station, magazine, and newspaper.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Social media is about people, not logos.
Content is fire and social media is gasoline.