Social media is the ultimate canary in the coal mine
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Passion is the gasoline of social media.
Text is the gateway drug to real time marketing.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.