If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Give yourself permission to make the story bigger.

Facebook Fan Pages are email newsletters with smaller pictures.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Smart marketing is about help not hype.

You have to understand not just what your customers need, but how and where they prefer to access information.