If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Social media is about people, not logos.

If you create Youtility, your customers will keep you close.

Social media is an ingredient, not an entree.

Content is fire and social media is gasoline.

In social media marketing, average is no longer adequate.