If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Smart marketing is about help not hype.

Stop creating reports, and start creating understanding.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

People check their phone an average of 110x a day.

Content is fire and social media is gasoline.

The goal of social media is to turn customers into a volunteer marketing army