For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Content that helps is superior to content that sells.
The goal of social media is to turn customers into a volunteer marketing army
Social media doesn’t create negativity, it uncovers it.
The goal is not to be good at social media, the goal is to be good at business because of social media.