There is a very fine line between listening and stalking.

The future of marketing isn't big data, it's big understanding.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

The goal of social media is to turn customers into a volunteer marketing army

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Focus On How To Be Social, Not On How To Do Social.