Content pays an ongoing information annuity that other forms of marketing simply do not.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

The goal of social media is to turn customers into a volunteer marketing army

Make your marketing so useful people would pay you for it.

Activate your fans, don’t just collect them like baseball cards.

95% of millennials say their friends are the most credible source of product information.

In 2012, 40 of the top companies to work for were also among the top companies in social media.