Everyone says social media is a unicorn, but maybe it’s just a horse?
The difference between Selling and Helping is just two letters.
Smart marketing is about help not hype.
Content that helps is superior to content that sells.
If you help someone, you may create a customer for life.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.