In 2012, 40 of the top companies to work for were also among the top companies in social media.
The entirety of the world's knowledge is in your pants right now.
Content that helps is superior to content that sells.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
The future of marketing isn't big data, it's big understanding.
Social media is an ingredient, not an entree.