The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
We are surrounded by data, but starved for insights.
Activate your fans, don’t just collect them like baseball cards.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
If you help someone, you may create a customer for life.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.