95% of millennials say their friends are the most credible source of product information.
True influence drives action, not just awareness.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
We are surrounded by data, but starved for insights.
Content pays an ongoing information annuity that other forms of marketing simply do not.
Text is the gateway drug to real time marketing.