Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
In social media marketing, average is no longer adequate.
True influence drives action, not just awareness.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
The goal of social media is to turn customers into a volunteer marketing army
Content pays an ongoing information annuity that other forms of marketing simply do not.