If you help someone, you may create a customer for life.
Everyone says social media is a unicorn, but maybe it’s just a horse?
The difference between Selling and Helping is just two letters.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
The goal is not to be good at social media, the goal is to be good at business because of social media.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'