People check their phone an average of 110x a day.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

People check their phone an average of 110x a day.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Social media allows big companies to act small again.

True influence drives action, not just awareness.