Content is the fire. Social media is the gasoline.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Facebook Fan Pages are email newsletters with smaller pictures.
The biggest benefit of doing an interview podcast is the relationships you build.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
The future of marketing isn't big data, it's big understanding.