People check their phone an average of 110x a day.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

You must market your marketing.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Text is the gateway drug to real time marketing.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

Facebook Fan Pages are email newsletters with smaller pictures.