The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Text is the gateway drug to real time marketing.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Stop creating reports, and start creating understanding.
Content is fire and social media is gasoline.
If your competitors start copying you then you are doing something right!