Everyone says social media is a unicorn, but maybe it’s just a horse?
Social media doesn’t create negativity, it uncovers it.
Worry more about being social, and worry less about doing social media
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Content is the emotional and informational bridge between commerce and consumer.
True advocacy is born from culture, not technology or marketing.