We are surrounded by data, but starved for insights.
Social media allows big companies to act small again.
The future of marketing isn't big data, it's big understanding.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Focus On How To Be Social, Not On How To Do Social.
95% of millennials say their friends are the most credible source of product information.