True influence drives action, not just awareness.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Passion is the gasoline of social media.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

95% of millennials say their friends are the most credible source of product information.

Focus On How To Be Social, Not On How To Do Social.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.