True influence drives action, not just awareness.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Content is the emotional and informational bridge between commerce and consumer.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

You have to understand not just what your customers need, but how and where they prefer to access information.

Worry more about being social, and worry less about doing social media