Make your marketing so useful people would pay you for it.
Worry more about being social, and worry less about doing social media
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
The difference between Selling and Helping is just two letters.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.