Customers are ninjas now. They are stealthily evaluating you right under your nose.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Every company is its own TV station, magazine, and newspaper.

Content pays an ongoing information annuity that other forms of marketing simply do not.

You have to understand not just what your customers need, but how and where they prefer to access information.