Social media is about people, not logos.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Everything ultimately comes down to trust.
Activate your fans, don’t just collect them like baseball cards.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.