Social media is about people, not logos.
Facebook Fan Pages are email newsletters with smaller pictures.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Never build your content ship on rented land.
The difference between Selling and Helping is just two letters.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.