Customers are ninjas now. They are stealthily evaluating you right under your nose.

Text is the gateway drug to real time marketing.

When brands talk about themselves in real time, it’s just boring faster.

True advocacy is born from culture, not technology or marketing.

Smart marketing is about help not hype.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

We are surrounded by data, but starved for insights.