The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
Passion is the gasoline of social media.
A lot of companies are still using social as the worldโs shortest press release.
The entirety of the world's knowledge is in your pants right now.
The difference between Selling and Helping is just two letters.