95% of millennials say their friends are the most credible source of product information.
Facebook Fan Pages are email newsletters with smaller pictures.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
If you help someone, you may create a customer for life.
People check their phone an average of 110x a day.
When brands talk about themselves in real time, it’s just boring faster.