A lot of companies are still using social as the world’s shortest press release.
95% of millennials say their friends are the most credible source of product information.
Text is the gateway drug to real time marketing.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
When brands talk about themselves in real time, it’s just boring faster.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.