Activate your fans, don’t just collect them like baseball cards.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Social media is about people, not logos.
Make your marketing so useful people would pay you for it.
There is a very fine line between listening and stalking.