There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

If you create Youtility, your customers will keep you close.

Content pays an ongoing information annuity that other forms of marketing simply do not.

If your competitors start copying you then you are doing something right!

Customers are ninjas now. They are stealthily evaluating you right under your nose.

The future of marketing isn't big data, it's big understanding.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'