There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Stop trying to be amazing and start being useful.

When brands talk about themselves in real time, it’s just boring faster.

There is a very fine line between listening and stalking.

Social media is the ultimate canary in the coal mine

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.