There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Social media is about people, not logos.

Every company is its own TV station, magazine, and newspaper.

Focus On How To Be Social, Not On How To Do Social.

In social media marketing, average is no longer adequate.

The difference between Selling and Helping is just two letters.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.