If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
When brands talk about themselves in real time, it’s just boring faster.
You have to understand not just what your customers need, but how and where they prefer to access information.
A lot of companies are still using social as the world’s shortest press release.
Activate your fans, don’t just collect them like baseball cards.