Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

Never build your content ship on rented land.

The goal of social media is to turn customers into a volunteer marketing army

Content is fire and social media is gasoline.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

True influence drives action, not just awareness.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.