Text is the gateway drug to real time marketing.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Give away everything you know, one bite at a time.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Content pays an ongoing information annuity that other forms of marketing simply do not.

The goal of social media is to turn customers into a volunteer marketing army