Text is the gateway drug to real time marketing.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Stop trying to be amazing and start being useful.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

95% of millennials say their friends are the most credible source of product information.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.