The goal is not to be good at social media, the goal is to be good at business because of social media.
The difference between Selling and Helping is just two letters.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
95% of millennials say their friends are the most credible source of product information.
Stop trying to be amazing and start being useful.
Content that helps is superior to content that sells.