For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

If you create Youtility, your customers will keep you close.

Give yourself permission to make the story bigger.

Social media doesn’t create negativity, it uncovers it.

Text is the gateway drug to real time marketing.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Content is the emotional and informational bridge between commerce and consumer.