For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Social media is about people, not logos.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Everyone says social media is a unicorn, but maybe it’s just a horse?

You must market your marketing.