For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Content is the fire. Social media is the gasoline.

Smart marketing is about help not hype.

Text is the gateway drug to real time marketing.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.