The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
The future of marketing isn't big data, it's big understanding.
Give yourself permission to make the story bigger.
We are surrounded by data, but starved for insights.
True advocacy is born from culture, not technology or marketing.