If you create Youtility, your customers will keep you close.
95% of millennials say their friends are the most credible source of product information.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
There is a very fine line between listening and stalking.
Stop trying to be amazing and start being useful.
If your competitors start copying you then you are doing something right!