In 2012, 40 of the top companies to work for were also among the top companies in social media.
The entirety of the world's knowledge is in your pants right now.
Social media is about people, not logos.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Make your marketing so useful people would pay you for it.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.