Facebook Fan Pages are email newsletters with smaller pictures.
You have to understand not just what your customers need, but how and where they prefer to access information.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Focus On How To Be Social, Not On How To Do Social.
True advocacy is born from culture, not technology or marketing.
If you create Youtility, your customers will keep you close.