Everyone says social media is a unicorn, but maybe it’s just a horse?

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

When brands talk about themselves in real time, it’s just boring faster.

Content is fire and social media is gasoline.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social media is about people, not logos.