You have to understand not just what your customers need, but how and where they prefer to access information.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

Social media is about people, not logos.

Give yourself permission to make the story bigger.

Make your marketing so useful people would pay you for it.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Content that helps is superior to content that sells.