You have to understand not just what your customers need, but how and where they prefer to access information.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

The goal of social media is to turn customers into a volunteer marketing army

Everyone says social media is a unicorn, but maybe it’s just a horse?

Facebook Fan Pages are email newsletters with smaller pictures.

We are surrounded by data, but starved for insights.

The goal is not to be good at social media, the goal is to be good at business because of social media.