You have to understand not just what your customers need, but how and where they prefer to access information.

Activate your fans, don’t just collect them like baseball cards.

Never build your content ship on rented land.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Focus On How To Be Social, Not On How To Do Social.

Social media is about people, not logos.

The difference between Selling and Helping is just two letters.