You have to understand not just what your customers need, but how and where they prefer to access information.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Give away everything you know, one bite at a time.

There is a very fine line between listening and stalking.

Social media is the ultimate canary in the coal mine

You must market your marketing.