You have to understand not just what your customers need, but how and where they prefer to access information.

Passion is the gasoline of social media.

Give away everything you know, one bite at a time.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

The goal of social media is to turn customers into a volunteer marketing army

You have to understand not just what your customers need, but how and where they prefer to access information.

Facebook Fan Pages are email newsletters with smaller pictures.