You have to understand not just what your customers need, but how and where they prefer to access information.

Stop creating reports, and start creating understanding.

Facebook Fan Pages are email newsletters with smaller pictures.

Content is the emotional and informational bridge between commerce and consumer.

You have to understand not just what your customers need, but how and where they prefer to access information.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Smart marketing is about help not hype.