Content is fire and social media is gasoline.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

The goal is not to be good at social media, the goal is to be good at business because of social media.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Smart marketing is about help not hype.

If your competitors start copying you then you are doing something right!

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.