Content is fire and social media is gasoline.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Social media is the ultimate canary in the coal mine

Text is the gateway drug to real time marketing.

A lot of companies are still using social as the world’s shortest press release.

Every company is its own TV station, magazine, and newspaper.