95% of millennials say their friends are the most credible source of product information.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Make your marketing so useful people would pay you for it.
Focus On How To Be Social, Not On How To Do Social.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
We are surrounded by data, but starved for insights.