The biggest benefit of doing an interview podcast is the relationships you build.
95% of millennials say their friends are the most credible source of product information.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
True advocacy is born from culture, not technology or marketing.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Social media allows big companies to act small again.