This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Social media doesn’t create negativity, it uncovers it.

True influence drives action, not just awareness.

The difference between Selling and Helping is just two letters.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'