This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

In social media marketing, average is no longer adequate.

Worry more about being social, and worry less about doing social media

If you create Youtility, your customers will keep you close.

You have to understand not just what your customers need, but how and where they prefer to access information.

Social media is an ingredient, not an entree.