The future of marketing isn't big data, it's big understanding.
Stop trying to be amazing and start being useful.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
The difference between Selling and Helping is just two letters.
If your competitors start copying you then you are doing something right!
In 2012, 40 of the top companies to work for were also among the top companies in social media.