Social media changes the relationship between companies and customers from master and servant, to peer to peer.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

You have to understand not just what your customers need, but how and where they prefer to access information.

When brands talk about themselves in real time, it’s just boring faster.

Activate your fans, don’t just collect them like baseball cards.