Customers are ninjas now. They are stealthily evaluating you right under your nose.
Content is fire and social media is gasoline.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The future of marketing isn't big data, it's big understanding.
The entirety of the world's knowledge is in your pants right now.
There is a very fine line between listening and stalking.