Social media changes the relationship between companies and customers from master and servant, to peer to peer.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

The future of marketing isn't big data, it's big understanding.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Social media is about people, not logos.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

The goal is not to be good at social media, the goal is to be good at business because of social media.