Social media is the ultimate canary in the coal mine
Focus On How To Be Social, Not On How To Do Social.
The difference between Selling and Helping is just two letters.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Content is fire and social media is gasoline.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.