The future of marketing isn't big data, it's big understanding.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
If you help someone, you may create a customer for life.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
Passion is the gasoline of social media.