95% of millennials say their friends are the most credible source of product information.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Activate your fans, don’t just collect them like baseball cards.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
When brands talk about themselves in real time, it’s just boring faster.