True advocacy is born from culture, not technology or marketing.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
We are surrounded by data, but starved for insights.
Content is fire and social media is gasoline.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.