If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
Jeff BezosItโs very important for entrepreneurs to be realistic. So if you believe on that first day while youโre writing the business plan that thereโs a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
Jeff BezosAm I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.
Jeff Bezos