If you think about the long term then you can really make good life decisions that you won’t regret later.

You don't want to negotiate the price of simple things you buy every day.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

It's harder to be kind than clever

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

Life's too short to hang out with people who aren't resourceful.

Cultures aren’t so much planned as they evolve from that early set of people.