Advertising is the price you pay for unremakable thinking.

Go to bed early and wake up early. The morning hours are good.

But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

I don't want to use my creative energy on somebody else's user interface.

Our point of view is we will sell more if we help people make purchasing decisions.