Advertising is the price you pay for unremakable thinking.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

In the end, we are our choices.

I definitely believe people should pay for copyrighted works. And the laws are sufficient: They already require you to pay for copyright work. There's no confusion. The problem is...it's a heck of a lot easier to steal MP3s than to buy them.

Obsess about customers, not competitors.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.