Advertising is the price you pay for unremakable thinking.

Cultures, for better or worse, are very stable.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today