Advertising is the price you pay for unremakable thinking.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

If you're long-term oriented, customer interests and shareholder interests are aligned.